Holly Allen Media NEA yr2

  https://www.gorillaz.com/   Advertises a new single the band has come out with to persuade fans to listen to it Colours- pink, black and white house style Images of the band Has different tabs to tell you where the information you want is Has merch: vinyl’s, CDs, jumpers, t-shirts, as well as accessory’s and figurines There is also a link which takes you to their clothing line they have created There is also tour dates which are set around the world You can also sign up to the website They also show all the ways you can listen to their music Male and Female target audience There is also links to their social media so fans can follow them and keep up to date with them Shows their logo easily recognisable Uses bold white capital letters for other information    

  https://tennis-music.com/ Uses capital letters and a basic font which stands out Uses bright colours such as pink, blue and purple ( house style)   which shows the bands tour dates There is also a picture of the band shown next to it It then shows you merch with pictures of it and people wearing it, the merch includes t-shirts and vinyl’s There is also a link at the bottom to the band’s social media and Spotify You are also able to subscribe to their newsletter, so you won’t miss out on new information The primary target audience is leaning more towards females than males  

  https://www.lanadelrey.com/ Puts letters in capitals and in bold which makes them stand out Shows the latest album they have done first with will get people to listen to it and shows them the different ways they can listen to it Shows latest music video as well as older videos which will entice people to watch it which will increase the views on the video Colours used – black, cream, white Target audience is more directed towards females 16-25 Shows when the artist is touring next to images of their latest album which will intrigue fans to buy tickets especially if they enjoyed the album Shows links to Spotify Has vinyl’s, cassettes and CDs of the latest album that fans can purchase You are also able to sign up to the website for updates

 

  Overview of the music industry  The music industry was worth $25.9 billion in 2021 The total cost to produce a professional music video can range from $20,000 to $500,000 The modern music video came into existence when 24-hour music channel MTV launched on August 1 st , 1981 (The Buggles- Video Killed the Radio Star) was the first music video they showed Robert W. Pittman came up with the idea of MTV MTV provided exposure to artists which allowed them to be propelled into stardom MTVS views were at their highest in 1999 and continued with strong numbers through until 2001 The main purpose of a music video is to promote and showcase an artist by releasing a music video it promotes a single, an album and the artist as well as in music videos any products used as product placement increases profits for the artist and record label. Music videos became popular as they became high production shot movies filled with entertainment such as dancing. Immersive audio and...

  Iconic Music Videos https://www.youtube.com/watch?v=AZKcl4-tcuo This music video was iconic due to its use of colour particularly the colour blue as well as he is the only person in the video. The video uses high exposure and is filmed in a light room so emphasis's the bright colours such as blue and orange. The video is filmed using lots of close ups and extreme closeups of his face and some mid shots which show the costume he is wearing. https://www.youtube.com/watch?v=djV11Xbc914 This music video was iconic as it was different to other videos people had seen before as it was partly animated. It used pencil sketch animation and live action, this is known as rotoscoping. The video has been viewed over a billion times. https://www.youtube.com/watch?v=5IsSpAOD6K8 This music video was iconic as it was unique and caught your attention. As well as had interesting and strange  choreography that you wouldn't normally see in most music videos. It also used closeups througho...

  https://www.youtube.com/watch?v=2N1liztehz8 Costume- Eye catching- Wedding dress, green platform shoes, green shirt and brown suit Close up of Yung lean hand showing rings and close up of his face as well as a medium shot long witch shows the outfit Settings- house, car, garden Props- phone, car, dog, horse, red ball Close up of fka twigs hand showing her rings as well Tracking shot of the car Close up of the front left side of the car Close up of chandeliers on the car Low angle tracking shot to show her walking Uses short takes showing them in different places in the car Tracking shot of the car Extreme close up of jewellery Pan Handheld More tracking shots showing the car, horse, bike Ambient lighting- natural lighting Motivated lighting- blue led lights in the car Short takes of different parts of a house Close ups of their faces Two shots Zoom reverse zoom of fka Uses stills from the shots High angle shots Canted angles Prima...

  https://www.youtube.com/watch?v=4aeETEoNfOg Is about young people having fun Uses a handheld camera for quite a lot of shots Close ups of the singer’s face Uses a tracking shot when people are running Uses shots that have a canted angle Long shot of the house Underwater shots- pool High angle shot Pan- shows everyone in the car Long shot of the car driving past on the road Low angle Costumes fit the decade it was- 90s Bright colours- quite saturated Is shot at a party, in a car, outside in a park, in a shop, pool Props- instruments, chairs Lighting-Ambient (high key), motivated- street lights, colourful lights-party Dissolve to show characters leaving and changing positions Primary target audience- 16–18-year-olds

https://www.youtube.com/watch?v=LGD9i718kBU Starts with a shot that dissolves with close ups of the band members heads Has a purple overlay over it The background is the sky Uses a long shot which shows the bands costume and instruments as well as the background The lead singer is also placed in the center of the shot Close ups of the band members Lead singers costume- patterned shirt which stands out from the other members of the band (iconography for the early 80s)- 1982, others- sunglasses Props- guitars, microphone Colour changes to a blue/green Band members are shown dancing Extreme close ups of the lead singers face Linear editing Colour changes to brown