Statement of Intent

 

Statement of Intent

In my music video production, I will use a range of shots such as mid shots, long shots, etc as well as different uses of lighting such as lowkey lighting and using natural lighting. I intend to create a music video to promote my fictional band Spirals and use shots of the “members” acting in the video. I intend for my editing to fit with the song and look good with the clips. In my video it will mostly be filmed inside and at home but in different rooms like the living room, kitchen and outside in the garden. My video also represents both male and females meaning that it will be appealing to both genders. The theme of my video is positive and is to show young people having fun with their friends which will be appropriate for the demographic of 16 year old's and fit with the song choice. It will attract as they may find it relatable as well as it as it will not represent their age group negatively like media products usually do. I will also create a title page for my video making sure to match the font to the website to promote both of them.

I will be creating a website to promote my artist as well and will use original images of the “band members.” I will also put a clip of the music video on the website to entice more people into watching the video as well as gives them a sneak peek at it. I will use colours that make sense with the video such as blue, green and white. I will follow conventions of a usual website from what I have researched such as having a menu bar across the top of the screen that will say tour, merch, listen and also social media. I will use text to with a font that fits to write a small amount about the band just so people get to know  a little bit about it. I will also include a working link to show “the bands” merchandise this reinforces the purpose of an artist having a website. The merchandise will be t-shirts with a design promoting the band like a spiral which will appeal to the 16-year-old demographic. I will also be using the same people who are photographed on the website in the video. As well as on my website I have put a box where fans of the band are able to sign up for updates with their email.

I will create a strong use of digital convergence between both my media products. On the website I will use shots from the music video as well as embedding a clip of the video on it. I will match the colours of the website to the music video to as well as the fonts show that they are linked together as well as it helps to promote the video more. By doing this it will create a clear brand identity.